The Design of Everyday Things

Donald A. Norman

Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious-even liberating-book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. In this entertaining and insightful analysis, cognitive scientist Donald A. Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior.
Now fully expanded and updated, with a new introduction by the author, The Design of Everyday Things is a powerful primer on how-and why-some products satisfy customers while others only frustrate them.


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Book Overview

My name is Patrick David and I’m the UI/UX Designer
and the Head of Developer creative digital company, Patrick David.

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John Doe - CEO at Bluecant.com

“The best book i have ever read”

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Full Chapter Overview

About me

Chapter One

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My trip

Chapter Two

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I am a dreamer

Chapter Three

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Business side

Chapter Four

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Family

Chapter Five

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The end of the way

Chapter Six

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About the author

My name is Patrick David and I’m the UI/UX Designer
and the Head of Developer creative digital company, Patrick David.

Technology seed money disruptive bandwidth pivot paradigm shift validation leverage analytics ramen return.

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