The Medium is the Massage

The Medium is the Massage

Details

Author(s)
Marshall McLuhan, Quentin Fiore, Jerome Agel
Format
Paperback | 160 pages
Dimensions
102 x 178 x 15.24mm | 208.65g
Publication date
01 Aug 2001
Publisher
Gingko Press
Publication City/Country
Hamburg, Germany
Language
English
Edition
New edition
Edition Statement
New edition
Illustrations note
ill
ISBN10
1584230703
ISBN13
9781584230700
Bestsellers rank
52,287

Description

30 years after its publication Marshall McLuhan's The Medium is the Massage remains his most entertaining, provocative and piquant book.
With every technological and social advancement, McLuhan's proclamation that "the media work us over completely" becomes more evident and plain. In his words, so pervasive are they in their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, or unaltered.
McLuhan suggests modern audiences enjoy MainStream media as soothing, enjoyable, and relaxing; however, the pleasure we find in the MainStream media is deceiving, because/as/since the changes between society and technology are incongruent, perpetuating an Age of Anxiety.
McLuhan's remarkable observation that "societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication" is undoubtedly more relevant today than ever before. With the rise of the internet and the explosion of the digital revolution there has never been a better time to revisit Marshall McLuhan.


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