Mass Media Effects Research : Advances Through Meta-Analysis
- Raymond W. Preiss, Barbara Mae Gayle, Nancy A. Burrell, Mike Allen, Jennings Bryant
- Paperback | 552 pages
- 152 x 229 x 33.53mm | 748g
- Publication date
- 10 Oct 2006
- Taylor & Francis Inc
- Routledge Member of the Taylor and Francis Group
- Publication City/Country
- New York, United States
This distinctive collection offers a unique set of meta-analyses covering the breadth of media effects research. Editor Raymond W. Preiss and his colleagues bring together an all-star list of contributors. Organized by theories, outcomes, and mass media campaigns, the chapters included here offer important insights on what current social science research reveals about effects, addressing such topics as the effects of advertising on children and adolescents; the effects of pornography; violent video games and aggression; and media use and political involvement.
The final section features thought-provoking commentary from leading theorists. Making a significant and singular contribution to the current media effects literature, Mass Media Effects Research is an essential resource volume for scholars, researchers, and graduate students in media effects, media psychology, and mass communication and society.