The Design of Everyday Things

The Design of Everyday Things

Details

Author(s)
Donald A. Norman
Format
Paperback | 384 pages
Dimensions
140 x 208 x 25mm | 363g
Publication date
14 Nov 2013
Publisher
The Perseus Books Group
Imprint
BASIC BOOKS
Publication City/Country
New York, United States
Language
English
Edition
Revised
Edition Statement
Revised edition
Illustrations note
w. ill.
ISBN10
0465050654
ISBN13
9780465050659
Bestsellers rank
2,489

Description

Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious-even liberating-book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. In this entertaining and insightful analysis, cognitive scientist Donald A. Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior.
Now fully expanded and updated, with a new introduction by the author, The Design of Everyday Things is a powerful primer on how-and why-some products satisfy customers while others only frustrate them.


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