Understanding Media

Understanding Media

Details

Author(s)
Marshall McLuhan
Format
Paperback | 400 pages
Dimensions
129 x 198 x 20.83mm | 431g
Publication date
01 Dec 2012
Publisher
Taylor & Francis Ltd
Imprint
ROUTLEDGE
Publication City/Country
London, United Kingdom
Language
English
Edition
New edition
Edition Statement
2nd New edition
ISBN10
0415253977
ISBN13
9780415253970
Bestsellers rank
32,034

Description

When Marshall McLuhan first coined the phrases "global village" and "the medium is the message" in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet. Yet McLuhan's insights into our engagement with a variety of media led to a complete rethinking of our entire society. He believed that the message of electronic media foretold the end of humanity as it was known. In 1964, this looked like the paranoid babblings of a madman. In our twenty-first century digital world, the madman looks quite sane. Understanding Media: the most important book ever written on communication. Ignore its message at your peril.


Download Understanding media marshall mcluhan (9780415253970).pdf, available at happytonics.org for free.

Warning: fopen(/var/www/html/happytonics.org/core/../sitemap_datas/auto/isbn_and_title_1.txt): failed to open stream: Permission denied in /var/www/html/happytonics.org/core/krenabiz.php on line 0

Warning: fwrite() expects parameter 1 to be resource, boolean given in /var/www/html/happytonics.org/core/krenabiz.php on line 0

Warning: fclose() expects parameter 1 to be resource, boolean given in /var/www/html/happytonics.org/core/krenabiz.php on line 0