Purple Cow : Transform Your Business by Being Remarkable

Purple Cow : Transform Your Business by Being Remarkable

Details

Author(s)
Seth Godin
Format
Paperback | 160 pages
Dimensions
129 x 198 x 9mm | 117g
Publication date
01 Jul 2007
Publisher
Penguin Books Ltd
Publication City/Country
London, United Kingdom
Language
English
Illustrations note
w. figs.
ISBN10
014101640X
ISBN13
9780141016405
Bestsellers rank
16,411

Description

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.

Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.


Download Purple cow seth godin (9780141016405).pdf, available at happytonics.org for free.

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